ROUH
ROUH
Rouh, a new luxury perfume house specializing in modern interpretations of traditional Arabic scents.
Rouh was founded with a passion for bringing the rich art of Arabic perfumery to a contemporary global market. They lacked a visual identity that could communicate both their deep heritage and the modern, luxurious experience they offered.
Laberate was tasked with creating a complete brand identity for Rouh's launch. The core strategy was to blend traditional elegance with minimalist design, including a new logo, professional color palette, a full brand kit, and luxury packaging mockups.